In a perfect world, ecommerce solutions providers would provide custom designed templates to every new sign up while retaining their $50 monthly subscription fee. But unfortunately the dynamics of commerce does not allow that at this point of time.
So the next best thing is to opt for free ecommerce templates that come with the solution. When shopping cart providers first started giving out free template designs with their solution many years back, practically all of the designs pretty much sucked, by today's standards. But things the designs have improved drastically since then. In fact, free template designs are now a pulling factor for shopping cart providers.
The key to making any free template design work for you is finding the best fit. By 'fit' I mean the template's relation to the logo design, the products and the general feel of the store.
Logo Design
I am sure you have come across a few websites where the logo does not seem to fit the template. This is mainly due to the background color of the logo which is usually white.
This gives a nasty impression that not much thought was given into the design of the sight. This unprofessional outlook might have a detrimental effect on sales.
To overcome this, some merchants pick the template design first, then have their logo designer create a logo to suit it. Since custom logo designs are very much cheaper than template designs, this is seen as a very viable option. I would suggest not spending more than $100 on a custom logo design. You can get a really good custom logo creation between the range of $70 and $100. Read Full Story
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