Many ecommerce solutions providers offer free ecommerce templates as part of their package. Some shopping carts provide free templates in various designs and color schemes. For those who are new to ecommerce, this is a welcome feature as it does not incur any additional costs. As many of you might already know, custom templates can cost up to $5000 and therefore, way beyond the budgets of many entrepreneurs.
But is it a good idea to utilize these free templates? Does the term 'free' mean that these templates lack quality and thus might end up damaging the image of your store?
For starters, free ecommerce template designs have come along way in terms of quality. Free template designs are considered an important selling point when it comes to shopping carts features these days. So you can be assured that most of these free templates are attractive and not just a bunch of random designs put together as an after thought.
There are carts that offer up to 250 different designs and color schemes. Some shopping carts even display their free templates thematically, and not just by colors and formats (full width or fixed width). Merchants can now choose templates based on what category their business is in. For example, merchants selling perfumes might opt for templates with flowery motifs. Those selling CD's might select music inspired themes for their store.
Because of the vast improvements in free template quality, many merchants stick with their original template designs for at least a year before spending a bit of money on customizing their sites. Of course by that time, they should be able to afford it. Read Full Story
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